Mike DelGaudio

There are many reasons why someone might want to mass email to groups of people. Most often this might be for product announcements, updates, or general information. Often this tough to do without putting your name or your company’s name at risk for appearing on Spam blacklists.

Here are five options I’ve found for sending bulk email.
Lyris

What they say: “Improve inbox delivery, create landing pages and see what subscribers are up to after they click through with integrated email-deliverability analytics, Web analytics and Web content management.”

MailChimp

What they say: With MailChimp you decide whether to pay on a monthly basis or pay-as-you-go. The monthly fee is based on the number of email addresses in your contact list and starts at $15 per month. The pay-as-you-go works plan works like stamps. If you want to send to 500 people, you’ll need 500 “email credits.” Email credits start at three cents and go down to ½ a cent for orders over $1,000. Email credits “roll over” and never expire.

CampaignMonitor
What they say:
Campaign Monitor is built for designers who can create great looking emails for themselves and their clients, but need software to send each campaign, track the results and manage their subscribers.

ConstantContact

What they say: Email Marketing by Constant Contact makes it easy to create professional-looking emails—fast and with no technical expertise. With more than 300 easily customized email templates, a step-by step Email Wizard, and point-and-click interface, you can create high-impact email newsletters and promotions in just minutes

Vtrenz

What they say: Vtrenz, a Silverpop Solution, is the leading on-demand marketing automation solution, enabling direct marketing professionals to develop a dynamic, repeatable, and measurable lead generation process which increases response rates, accelerates sales opportunities, and provides clear visibility into marketing initiatives.

So there you have it, 5 options of varying capabilities and pricing that will help you and your company ethically mail bulk messages to your customers.